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... automation works before you buy
(or end up using less than 10% of the technology or, let's be real, ignore it)
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"Automation Works: Turning Your Marketing from a Money-Pit into a Money-Making MACHINE!" today!
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Why automating makes it easier for people to buy
Whether you are an entrepreneur, CEO, President, Marketing Director or part of the team, wouldn't it be great if your online marketing could make more effective use of your business' time, money, and resources?
Wouldn't it be refreshing to read a book that cuts through all the marketing jargon to simply share "why" and "what" makes marketing automation work from a business perspective, answering your key questions?
In "Automation Works: Turning Your Marketing from a Money-Pit into a Money-Making MACHINE!", Kathy Swanson, Founder and President of Integrated Marketing Werx, takes you on this fantastic journey culled from over 20 years of work with a wide variety of niche startups, small to large businesses, and even Fortune 500 companies. You are in for an excellent ride -- even if marketing is not your thing.
- What if we were able to focus on our ideal buyers?
- What if we didn't have to re-invent the wheel and could create marketing systems and processes that work for our business?
- What if we could make it easier for people to buy from our company?
- What if we could shorten the buying cycle dramatically?
- What if we could keep the customers and/or clients we work so hard to get?
- What if we could actually measure how well something worked? Or if it didn't, to be able to change it?
WHAT'S INSIDE
"We are witnessing the emergence of high-touch in a high-tech world where valuable, relevant content is king and service is queen; with results being the prime minister." - Kathy Swanson
The Challenge
Over more than a decade, the effectiveness of traditional marketing, advertising, and sales as plummeted. Yet, while this fact keeps everyone from entrepreneurs to executives up at night, most marketing professionals are not really talking about it. Why?
The Solution
You may have thought that just re-focusing your efforts on online marketing and social media rather than traditional marketing is the solution. For the majority of you who have flipped your marketing budget to online activities, you probably already realize that is not the case.
Attracting
What if you made it easy for folks to find your business and know that you care about their problem or desire; so they can start the process of knowing how you can help them?
Nurturing
What if you provided value to help your ideal buyers solve their specific problem, or achieve their specific desire, while gaining permission from them to develop your online relationship?
Retaining
What if your ideal buyers (and others) were continually committed to spending their time and money buying and consuming your products, goods, services, and information because you continued to offer value and provided great customer service?
Internal
What if you could ensure all internal communications make it easier for your team to know what they need to know and act on what they need to act on?
Find out why
people across a variety of businesses and the marketing industry are talking about "Automation Works"
"Essential information every executive, marketing director or business owner needs to know and understand!"
Darla Beggs
Founder and President of
Abba Staffing and Consulting
Past Chair of the National Association of Women Business Owners
"Kathy Swanson knows her stuff! I'm glad to see that she is publishing a book where she can share her expertise on how to market smarter through the use of technology. It truly is the only way to go these days. It can pay off in spades if you follow some of her very sage advice."
Linda Elliott
Founder and President of
Elliott Connection, LLC
Founder of the Healthcare Think Tank
Past President of the San Antonio Chapter of the National Association of Women Business Owners
"In today's economy businesses owners, like me, can't afford to keep throwing away our capital on ANY strategy that doesn't work. BEFORE you "invest" in a marketing consultant, firm or technology again in hopes to increase sales... read these 37 pages! Understanding the "why" you need to automate (or not) will save you in the long run."
Nancy Victor
Founder and President of
Help Me!! Tech Team
Founder and President of Make Woo
Past President of the San Antonio Chapter of the National Association of Women Business Owners
"Relationship marketing will help grow just about any business, especially when it's automated. Problem is, most business owners don't know how to do this online. Kathy Swanson has successfully translated this important concept into simple and relevant business language to help you apply relationship-based marketing automation to your business for increased growth."
Fabienne Fredrickson
Founder of Boldheart Business Academy and Boldheart.com
"In Automation Works, Kathy Swanson has put together an incredible array of concrete, helpful, and evidence-based examples of how an organization can both automate and stay high touch. If you long for a more effective and efficient business, Automation Works can be a roadmap from good to great."
Michael G. Guerra
Chief Development Officer, San Antonio Food Bank
Meet the Author
"What if it was easier for people to buy?"
Kathy Swanson, Founder and President of Integrated Marketing Werx, has asked that question since the mid-90's when she migrated from her academic psychology degree and clinical psychology work to the world of business. Since then, she has been captivated by behavioral economics, incentive systems, and decision making as well as buying processes.
An online marketing expert and author with over 20 years of global, Fortune 500, mid-market, and small business marketing and business experience; Kathy founded Integrated Marketing Werx in 2004 to serve growth-oriented companies of all sizes who can benefit from attracting and deepening their ideal buyer relationships profitably. Integrated Marketing Werx's vision is to make online marketing strategies, automation, and technologies work for business.
Kathy holds an M.B.A. in Executive Decision Making, is a Keap Certified Partner (aka, Infusionsoft Certified Partner), and is a Certified Digital Marketing Professional through Digital Marketer. She was nominated and recognized as an Innovator finalist by the San Antonio chapter of the National Association of Women Business Owners at their 2015 Entrepreneurial Spirit Awards.
A servant leader in her community, Kathy resides in San Antonio, Texas with the love of her life, Will, and his poodle, Oliver (who really wishes he could help judge FIRST Robotics competitions with "Mom" and "Dad.")
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